Thursday, March 31, 2011



Golden toilet leaves Hong Kong jeweller flush with cash


HONGKONG (AFP) — Hong Kong's famed solid gold toilet is, well, a fixture on the city's tourist itinerary. But with gold prices touching record highs, part of the site could soon be headed down the pan.
Hang Fung jewellers said it will melt down one ton of the gold in its 24-carat lavatory if the price hits 1,000 dollars an ounce, and use the money to help expand its stores on the Chinese mainland.
The company, which draws Chinese tourists by the busload to its unique Hall of Gold, promises that the one-of-a-kind attraction won't be de-throned -- but while the toilet stays, a ton of ornaments around it will come to an end.
Chief financial officer Frank Wu said the group, which already has 160 outlets on the mainland, was looking to increase that number to 1,000 to take advantage of China's booming economy -- and its thirst for all things gold.
"GDP is growing rapidly and many people have now bought what they need, so they are shopping for luxuries," Wu told AFP, adding that jewellery sales rose 40 percent in China last year.

The toilet is part of an extravagant display that includes a golden palace and statues of Chinese goddesses, originally created to lure shoppers into the company's showrooms.
But with the precious metal soaring in value, the company saw an opportunity to make a hefty return on its investment.
In January, Hang Fung melted down one ton of gold from its display and sold it at about 855 dollars an ounce, nearly double the price it originally paid.
Even though prices are now around 990 dollars, however, jewellers and retailers say there is an almost unquenchable appetite for gold jewellery in China no matter what the cost.
"In Europe and America, people are hesitating to buy. Falling incomes and job insecurity are factors they have to consider," Albert Cheng of the World Gold Council said on the sidelines of a jewellery fair in Hong Kong this week.
"There is no doubt the all-time high gold price will affect the jewellery industry," he said. "(But) Chinese people have accumulated increasing wealth in recent years and gold is still something they want to spend on."
Hang Fung says it is looking to keep costs down by using less gold in its jewellery without sacrificing a luxurious look.

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